CLIENT OVERVIEW
Air Inc. has been a leading distributor of pneumatic products and automation services in New England since 1946. Over the years, they have built a strong reputation by providing exceptional customer service to their customers and maintaining large inventories of their superior product lines.
CLIENT REQUEST
Air Inc. had a vision to create a new website that would help them gain more exposure through online searches, increase e-commerce via their online catalog, and enable them to sell their goods online. They needed a partner to help:
- Build a responsive website with a clean and organized design.
- Develop e-commerce capabilities to sell goods online.
- Maximize SEO through a new optimized web design.
- Generate Business-to-Consumer leads.
- Marketing automation..
- Build their brand as a reliable and competitive industry leader.
OUR SOLUTION
One of the most important tasks for this project was to develop an e-commerce capability that would allow Air Inc. to sell their goods online, easily. This element required the use of a catalog navigator to import their products from their old site and then to restyle the product pages to comply with the new site model. The simple, yet stylish design lends itself to the intuitive functionality of the e-commerce capabilities while showcasing Air Inc.’s extensive collection of products. To further maximize consumer leads, the new site was built and designed with optimal SEO optimization and marketing in mind.
