Pay Per Click Management and PPC Search Engine Internet Marketing

Pay Per Click is a system of search engine marketing whereby a website owner pays an agreed amount for each click someone makes on a link leading to their web site. Also known as Cost per Click (CPC), Sponsored Links and Paid Listings. Google Ad Words, Yahoo! Search Marketing, and Microsoft's Adcenter are the three major Pay Per Click search engines. Professional Pay Per Click Management is an essential component to search engine marketing and to the First Page philosophy of Search Engine Marketing.

Welcome to the world of professional pay-for-performance search advertising: First Page's pay per click management solutions. In order to place our clients within the sponsored links section of the search engines, First Page Web Solutions will personalize your professionally managed, ppc search engine internet marketing programs. Our customized pay per click management plans include Google, Yahoo, MSN, Business.com, and AOL. With Google and Overture, exposure is optional through network engines such as Netscape, CNN.com, NewYorkTimes.com, Excite.com, and more.

Professional pay-per-click management and ppc search engine internet marketing in general is one of the quickest and easiest ways to expand your business online, and it is an integral part of any successful search engine marketing program. Our professional pay per click management will continually monitor your ppc search engine internet marketing account and make every effort to keep you in a competitive position, within your budgetary means.

• Pre qualify prospective ppc search engine internet marketing buyers by carefully researching user behavior
• Omit unqualified visits by tracking visitors to your site
• Performance based: pay only when your link is clicked
• PPC Search Engine Internet Marketing allows you to target your ad text to increase activity and cut cost-per-click rates
• Target buyers by city, region, state, nationwide, or country
• Website traffic analysis: identify key users, unwanted users, etc...
• Quickest way to drive quality traffic to your website

• With direction from you, we begin in-depth research of your website, industry, and competitor's sites to identify all possible variations that are applicable to your business.
• Once your account is live, we monitor and adjust your bids to keep you within your desired position, budget or bid level.
• Each month, you will recieve monthly reporting that will break down activity by keyword, cost, and average placement.
• In addition to the keyword reports, we will also send tracking reports that identify the exact search phrase that pointed the search engine to your site. These reports allow for us to pinpoint positive areas of your program aas well as assist in identifying areas for improvement.
• During the span of your program, any changes to the account will and can be updated at anytime. These changes include adding or deleting keywords, changing bids, etc.

For the majority of our clients, search engine marketing is too big a burden to carry themselves. Let's face it; you want to run your business and sell your products / services. There simply isn't enough time to dig through all of your search engine marketing options, take a guess at what MIGHT work best, and then monitor the results yourself, on a daily (even hourly) basis.

Therefore, our most successful online marketing clients choose to hire First Page as their internet and search engine marketing consultants on a monthly basis. This means that not only will we make sure your site is optimized and achieving good rankings on the search engines, but we'll also help evaluate and create an online marketing plan every month. As consultants, we look at all of the options that are available to you and construct the search engine marketing plan that best fits your budget. We do NOT require yearly contracts, and we have customizable online marketing plans that can fit any company's needs.