Over The Top advertising, also called “OTT,” gives your brand the unique opportunity to attract viewers and increase your brand awareness.
OTT refers to the delivery of film and TV content streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to a traditional cable or satellite package. Traditionally hard to reach millenials are the most active adopters of OTT technology, however, it is gaining popularity across all viewers, especially older demographics. All consumers are becoming increasingly accepting of advertisements in OTT content, especially if the content is free. OTT advertisements have a 90%+ completion rate. OTT connected devices include but are not limited too: Amazon fireTV, ROKU, AppleTV & XBOX. Examples of Apps for channels and networks are CBS, Lifetime, A&E and tubitv.
OTT Ad Buying & Placement
Page One Web Solutions will place your media on your behalf based on a CPM (cost per thousand) basis. Below are available specifications:
Behavioral/Demographic at a household level (premium)
Quartile Completion Rate
Unique Device Reach
Length – :15 – :30
File Format – MOV or MP4
File Quality – 1080p (1920×1080)
Bitrate – Minimum of 1200-15– kbps; 1.6-3.2 mbps preferred
File Size – 15-50 mb, preferably compressed at 1.5 mbps
File Tags – VAST only; VPAID and MRAID tags are not supported